Privacy Policy

Nothing on these pages asks anything of you. The site is a directory of free and pay-what-you-want Stockholm experiences, from Old Town walks to free-entry museum evenings, and reading it costs no sign-up, no email address and no personal detail. There is no account to create and no comment box to fill. You scan the walks, pick a route, and if one appeals, an outbound link to GuruWalk or freetour.com takes you to the reservation. Reading is the only step that happens here.

What Gets Measured Here

The analytics on this site count pages, not people. What gets tallied is which articles are opened, a general country, a device type, and which outbound links to the walks earn clicks. Those outbound clicks carry the most weight: when a page about the Viking walk or the Sodermalm viewpoints keeps sending readers onward, the numbers say so. No person is followed across visits, because no name, email or card is ever typed into this site. There is no personal record to attach anyone to.

Cookies And Outside Services

Cookies here are sparse, and most come from third parties rather than from this site. The analytics tool leaves a handful of its own. Embedded material, say a map marking where the Old Town walks gather, is served from another company's servers, and any cookie it places falls under that company's policy. Images work the same way. Nothing on these pages trails a reader around the internet or stitches together a history of other browsing.

Every one of the 10 walks links outward: 8 to GuruWalk and 2 to freetour.com, where spots are reserved. Click through and that platform may place its own cookie, which is how the booking gets credited back here. That credit is the site's sole income, and it adds nothing to what you pay, since each walk runs on tips. From the moment you leave, the platform's own privacy terms govern. The referral arrangement is spelled out on the disclosure page.

What Never Gets Shared

• Reader data is never sold, rented, swapped or handed to any third party, period.
• No ad networks, no tracking pixels and no retargeting scripts load on any page here.
• There is no newsletter and no sign-up form anywhere, so an email address is never requested or kept.
• Nothing gets bought here. All 10 walks are reserved with the guide through GuruWalk or freetour.com, and those platforms handle the confirmations, so no booking, no payment and no email address ever passes through these pages.
• No form is ever shown. The contact page just opens your own email program with the address filled in, so the note leaves your machine directly and nothing is stored on this side.

Hosting

Like most websites, these pages sit on an ordinary third-party host that keeps the standard server logs, IP addresses among them, to block attacks and misuse. That is as far as it goes. Nobody combs those logs to single out a reader, and no attempt is made to connect an address to a particular walk page or to the Gamla Stan and Sodermalm routes someone browses. The logs exist to keep the site online, nothing more.

Your Choices

Readers keep the controls. Blocking the analytics script with an ad blocker, tracking protection or a private window changes nothing about how the pages work. JavaScript can stay switched off too, and nearly all of the text still reads fine. Anyone wanting no footprint at all can simply bypass this site: the 8 GuruWalk walks here, plus the 2 freetour.com walks, are all listed directly on those platforms under the same guides, from the Old Town routes to the Viking walk.

Curious how your data is handled, or want to ask about a particular walk? The contact page is the place. For the money side, the disclosure details explain how this site earns from GuruWalk and freetour.com bookings while no guide, company or operator pays to appear.